InTheHood is a neighbourhood guide and resources centre with its headquarters at 2520 Manitoba Street, Vancouver, BC. It is the operator of the website www.inthehood.ca and its subdomains.
When collecting, processing and using your personal data, inthehood deems it a matter of course to comply with the requirements of Canadian data protection legislation, as well as any other applicable data protection provisions of Canadian law. This data protection policy is an integral component of the General Terms & Conditions, which can be found here.
InTheHood takes data protection very seriously. In this data protection policy, we provide you with information about our company’s data processing practices.
When you visit the website of inthehood (including without registration or log in), inthehood receives information that allows it to draw conclusions about your surfing behavior and thereby determine which information and offers are of particular interest to you. Cookies (see item 11 below), web analysis tools, remarketing tools and social plugins (see item 11 et seq. below) are used in this connection. As is generally the case with connection to a web server, this data is temporarily recorded in a log file and stored by us until it is automatically deleted. This concerns the following data:
This data is collected and processed for the purpose of enabling the use of our website (establishing a connection), ensuring ongoing system security and stability, optimizing the website, and for internal statistical purposes. This data is not combined or saved with personal data.
Only in the event of an attack on the website’s network infrastructure, or if it is suspected that the website is being misused or otherwise used unlawfully, will the IP address be analyzed for clarification and defense purposes, and if necessary used to identify or take civil or legal action against the user concerned.
Our legitimate interest within the meaning of Art. 6 para therefore constitutes the lawful basis for processing of the data.
You can make certain bookings or reservations on our website. We will usually require the following details:
The details necessary to complete a booking are marked with an asterisk (*). The provision of other information is optional and will not affect the use of our website or your booking.
Depending on the type of service booked, the details entered by you will either be collected directly from the provider in question or forwarded to the provider by us. In the latter case, the data protection policy of the provider will apply.
Unless specified otherwise in this data protection policy, or where you have not specifically provided consent, we will use and, in particular, share the data in order to supply the requested services, provide the desired functionality, process your order and ensure correct payment. For details of how your credit card information is processed and shared, see item 6 below.
On our website, you have the option of subscribing to our newsletter. You must register for this purpose and provide the following details:
By explicitly requesting the newsletter on the inthehood website, you give your consent that we may use the provided personal data for marketing purposes and to send you emails with personalized marketing content. You have the right at any time to unsubscribe from the newsletter by clicking on the corresponding link in the newsletter. After you have unsubscribed, your personal data will be deleted.
On our website, you have the option of taking part in competitions. If you would like to take part in a competition offered by us, but you are not registered or do not wish to register, you will must provide the following details at the time of entering the competition:
This data will be processed for the purpose of holding the competition. Your data will be used for other purposes (e.g. marketing) only if you provide your explicit consent; i.e. by ticking ‘yes’ or ‘no’ in the relevant field.
We will share your data with third parties if this is necessary in connection with use of the website or fulfillment of the contract, such as when booking hotels or tours (see item 2). This data also includes credit card information when making card payments, which we will forward to your credit card provider or to the credit card acquirer. If you choose to pay by credit card, you will be asked to enter all essential information in each case. For the processing of your credit card information by third parties, please also read the General Terms & Conditions and the data protection policy of your credit card provider.
Your data may be shared with third parties for other purposes only if you have provided your explicit consent, if we are legally obliged to do so (e.g. request by a law enforcement agency) or if necessary in order to assert our rights under the contractual relationship (e.g. debt collection measures).
We require our employees and third parties that we use to provide our services to comply with the legal data protection provisions, and we have issued the necessary directives for employees and concluded data processing agreements with third parties for this purpose.
Your data may also be shared if you use social plugins.
We take the appropriate measures to protect your personal data. We take the technical and organizational measures prescribed under Canadian data protection law to prevent unauthorized processing. This includes the following risks in particular:
Unauthorized modification, copying, access or other use.
Our security measures are continuously updated in line with technological advances. We also take data protection within our own company very seriously. Our employees and contractual service providers are required to maintain confidentiality and comply with the provisions of the data protection laws.
You have the right to request information on the processing of your data. Furthermore, you are entitled to request that incorrect data is deleted or that your personal data is erased completely. Sample texts for this purpose are available on the website of the Federal Data Protection and Information Commissioner. We advise you that we reserve the right to request proof of identity and that you may no longer be able to use our services (or not to the full extent) if your data is deleted.
If you have provided your consent to processing of your data in a certain way, you may withdraw your consent to future processing of this data.
Please note that certain data is subject to statutory retention periods and we are required to store such data until expiry of these periods. We lock these files in our system and use them solely for the purpose of fulfilling our legal obligations.
Cookies are small text files that your browser stores automatically on your hard drive when you visit a website. These cookies enable storage of your settings (e.g. language or currency), so that our website is easier to use. Cookies cannot harm your hard drive. Furthermore, no new personal data is sent to us by the cookies. Most web browsers accept cookies automatically. However, you also have the option of disabling cookies in your browser.
On the following pages, you will find explanations of how to configure the processing of cookies in most common browsers:
However, deleting or blocking cookies may restrict the functionality of the website considerably.
is transmitted to a Google server in the US and stored there. Google uses this data to analyze how the website is used, to compile reports about website activity for us, and to provide other services associated with use of the website and the internet. Google may also transfer this information to third parties if legally required to or if third parties process this data on behalf of Google. Google will never associate your IP address with other data held by Google. The IP addresses are anonymized (truncated by three digits), so that they can no longer be associated with your identity. Google is listed as a member of Privacy Shield. The Privacy Shield agreement between the Canadian and the US guarantees minimum standards of data protection.
We also use Google Remarketing (DoubleClick by Google) and Google Adwords for online advertising and to analyze the use of our website. The combined use of first-party and third-party cookies (e.g. DoubleClick cookies) enables analysis of the relationship between ad impressions and website visits in reports. Third-party providers (including Google) have the option of publishing ads on websites, as well as tailoring and optimizing them according to demographic characteristics and interests on the basis of previous visits (e.g. by age, gender, interests). The data can be obtained from Google or from the visitor data of third parties.
To manage the services for user-oriented advertising, we also use Google Tag Manager. The Tag Manager tool itself is a cookie-less domain and does not record any personal data. Rather, it triggers other tags that may collect your personal data under certain circumstances. If you have deactivated it at domain or cookie level, it will remain in place for all tracking tags implemented with Google Tag Manager.
By using this website, you agree to the data that is collected about you being used by Google in the above-mentioned ways and for the above-mentioned purpose.
More information about Google can be found on its website.
We use BingAds on our website, a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. BingAds collects and stores data that is then used to create user profiles under pseudonyms. BingAds will place a cookie on your computer for this purpose if you reached our website via a Microsoft Bing ad (see item 11 Cookies). This allows us and Microsoft Bing to see that someone has clicked an ad and been forwarded to our website and a predetermined ‘conversion page’. We see only the total number of users that have clicked a Bing ad and then been forwarded to a conversion page. No personal information about the identity of the user is shared. If you do not want to participate in the tracking process, you may reject cookies, which are also needed for this purpose (see item 11). Further information about Microsoft Bing can be found on the website of Microsoft.
We use social media functions on our website; this includes in particular sharing information on social networks. Sharing is done via the AddToAny tool provided by the company AddToAny. According to its data protection policy, AddToAny does not store any personal data. The relevant functions of AddToAny are marked as share buttons; i.e. they appear as squares containing the symbols of the different social media platforms (e.g. an ‘F’ for Facebook).
We provide you with social media functions for the following social networks:
If you click on the symbols of the social networks, you will be connected to the social network to perform the selected function; e.g. to share content on Facebook or to tweet on Twitter. However, you must log into your user account for this purpose if you are not already logged in.
If you choose one of the available functions and click the symbol of the social network, a direct connection is established between your browser and the server of the social network. This informs the server that you have visited our website with your IP address and have clicked on the link. If you click on a link to a network while logged into your account for that network, the content of our pages may be linked to your profile on the network; thus, the network can directly associate your visit to our website with your user account. If you wish to prevent this, you should log out before clicking on any such links. Your visit will be associated with your user account if you log into the network after clicking on the link.
Social plugins may be incorporated in our website. It is thus possible that the IP addresses of all visitors to our website may be forwarded to the servers of the corresponding providers. In such case, the data protection policies of those providers will apply; these can be found via the following links:
Our website contains links to our social media profiles. The links lead to the following networks:
If you click on the symbol for a social network, you will be forwarded automatically to our profile on that network. To use the functions of the network there, you may have to log into your user account. When you click on a link to one of our social media profiles, a direct connection is established between your browser and the server of the social network. The network is thereby informed that you have visited our website with your IP address and have clicked on the link. If you click on a link to a network while logged into your account for that network, the content of our pages may be linked to your profile, which means that the network can directly associate your visit to our website with your user account. If you wish to prevent this, you should log out before clicking on any such links. Your visit will be associated with your user account if you log into the network after clicking on the link.
We use Facebook Custom Audience, a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With Custom Audience, a non-reversible, non-personal checksum (hash value) is generated from your usage data and may be sent to Facebook for analysis and marketing purposes.
If you provide your consent, we will also use the Facebook service Facebook Pixel, which allows us to track the behavior of users after they have viewed or clicked a Facebook ad. We can thereby determine the effectiveness of the Facebook ad for statistical purposes. The data collected in this way is anonymous; however, it is stored and processed by Facebook. Facebook may link this data to your Facebook account and also use it for its own marketing purposes.
More information about how Facebook Pixel works and about the publication of Facebook ads in general can be found in the data protection policy of Facebook.
If you wish to object to Facebook Pixel and use of your data to display Facebook ads, click here to access the corresponding Facebook page and follow the instructions relating to settings for user-oriented advertising.
Inthehood reserves the right to occasionally amend its data protection policy as required (e.g. in light of new legislation, technical developments). Any changes come into effect after they have been introduced. We therefore recommend that you check this data protection policy regularly.
If you have any questions about our website or data protection policy, or for inquiries relating to data access or erasure, please contact sayhello(at)inthehood.ca.